The strategy & vision Part I

November 26, 2009 at 10:12 pm Leave a comment

Recruitment is a very competitive market and to cut through all the noise it is important to differentiate. The vision is to build a business that helps employers “find and retain the best talent, whilst saving them time and money”.  We are not looking to be another online job board or a recruitment consultancy / agency.

The development of the business has three key phases, outlined below:

  1. Customer acquisition through differentiation – offer employers an invaluable tool for them to manage their recruitment processes with the “social web” at its core
  2. Prove monetisation – help employers cost effectively source talent, optimising their spend across all recruitment channels: job boards and agencies
  3. Scale and leverage data – develop an open platform that other parties can integrate with and use the aggregated data within the platform

These phases are clearly very abstract and could probably be applied to many web businesses. The challenge is in the execution

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Let’s start at beginning The competition is fierce

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